Free Ad Character Counter
Check your ad copy against platform limits instantly. Supports Google Ads, Meta, LinkedIn, TikTok, and YouTube.
Ad Character Limits by Platform (2026)
Google Ads
| Ad Type | Field | Max Length | Required |
|---|---|---|---|
| Responsive Search | Headline | 30 characters | 3-15 |
| Description | 90 characters | 2-4 | |
| Performance Max | Headline | 30 characters | 3-5 |
| Long Headline | 90 characters | 1-5 | |
| Description | 90 characters | 1-5 |
Meta (Facebook & Instagram)
| Ad Type | Field | Max Length | Visible |
|---|---|---|---|
| Feed Ads | Primary Text | 2,200 characters | ~125 before truncation |
| Headline | 255 characters | ~40 characters | |
| Description | 255 characters | ~30 characters |
| Ad Type | Field | Max Length | Notes |
|---|---|---|---|
| Single Image | Intro Text | 600 characters | Truncates at 150 |
| Headline | 200 characters | Truncates at 70 | |
| Description | 300 characters | — |
Tips for Writing Within Character Limits
Front-load your message
Put the most important information first. Many platforms truncate text, so readers might only see the beginning.
Use numbers and symbols
"50% off" is shorter than "fifty percent off" and often performs better. Use & instead of "and" when space is tight.
Cut filler words
Remove words like "very", "really", "just", and "that" when they don't add meaning. Every character counts.
Test variations
Write multiple versions of your copy. Shorter isn't always better—sometimes a longer headline converts better than a cramped one.
Validate Ad Copy Across Entire Campaigns
Stish includes a built-in Content Validator that checks your ad copy automatically. Import CSVs, validate in bulk, and keep your team on track.