# Free Ad Character Counter

Check your ad copy against platform limits instantly. Supports Google Ads, Meta, LinkedIn, TikTok, and YouTube.

## Ad Character Limits by Platform (2026)

### Google Ads

| Ad Type              | Field         | Max Length   | Required |
| ---------------------| ------------- | ------------ | -------- |
| Responsive Search    | Headline      | 30 characters | 3-15     |
|                     | Description    | 90 characters | 2-4      |
| Performance Max      | Headline      | 30 characters | 3-5      |
|                     | Long Headline  | 90 characters | 1-5      |
|                     | Description    | 90 characters | 1-5      |

### Meta (Facebook & Instagram)

| Ad Type    | Field         | Max Length   | Visible        |
| ---------- | ------------- | ------------ | ---------------|
| Feed Ads   | Primary Text  | 2,200 characters | ~125 before truncation |
|            | Headline      | 255 characters | ~40 characters  |
|            | Description    | 255 characters | ~30 characters  |

### LinkedIn

| Ad Type        | Field       | Max Length   | Notes                 |
| ---------------| ----------- | ------------ | --------------------- |
| Single Image   | Intro Text  | 600 characters | Truncates at 150     |
|                | Headline    | 200 characters | Truncates at 70      |
|                | Description  | 300 characters | —                     |

## Tips for Writing Within Character Limits

### Front-load your message

Put the most important information first. Many platforms truncate text, so readers might only see the beginning.

### Use numbers and symbols

"50% off" is shorter than "fifty percent off" and often performs better. Use & instead of "and" when space is tight.

### Cut filler words

Remove words like "very", "really", "just", and "that" when they don't add meaning. Every character counts.

### Test variations

Write multiple versions of your copy. Shorter isn't always better—sometimes a longer headline converts better than a cramped one.

## Validate Ad Copy Across Entire Campaigns

Stish includes a built-in Content Validator that checks your ad copy automatically. Import CSVs, validate in bulk, and keep your team on track.